Feb
16
Where the Video Games Are: In the Living Room
Posted in: Uncategorized
YORK, Pa. (AdAge.com) — Years ago, a video game's success was almost certainly sealed by a great gamer-magazine review and an enthusiastic audience of basement-dwelling 16-year-old boys. Ad buys? A smattering of print in the top video-game reads and, if it felt like a real blockbuster, maybe a screen-shot-laden cable TV commercial.
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