Feb
07
Where Has All the Super Creative Gone?
Posted in: Uncategorized
On Sunday night, like many Americans I was plopped on the sofa watching the Super Bowl of advertising. Thankfully the game was memorable, as the ads for the most part were not. Considering the vast amounts of money and attention these spots receive, the efforts were largely small thoughts with big production budgets. Which reminded me of a story that USA Today ran about six months ago.
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