Jul
06
When to Walk Away From an ‘Energy Sucking’ Client
Posted in: Uncategorized
At last month's Exchange4Media Conclave in Mumbai, speaker Rahul Welde, VP of media at Unilever, talked about the need for procurement getting media services cheaply or for free, and that Reckitt Benckiser's plan to charge India's media agencies a pitch fee is an "interesting" idea. This prompted Les Margulis, president of India Media Direction, to explain why bad clients should be fired.
Post a Comment