Mar 01

When Procter & Gamble Cut $200 Million in Digital Ad Spend, It Increased Its Reach 10%

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2018 is already shaping up to be a cat-and-mouse race between Procter & Gamble and Unilever over which brand can talk the most smack on digital advertising while putting pressure on platforms and agencies to clean up their act. As part of P&G’s recent work to reevaluate its marketing spend and weed out spend that…

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