Jun
08
When Passion Gets in the Way
Posted in: Uncategorized
I have seen past colleagues lose clients' interest by not controlling their passion and coming across as fanatics spewing empty words. Worse, they come across as if they are pushing for something solely because "it is the right thing to do by them and the Hispanic people," instead of because it is the smart thing to do to grow the client's business. We cannot forget that our role is to be objective in our recommendations and the voice of the consumer for our clients.
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