When Opportunity Presents Itself Like a Baseball to the Chest, Hold Your Beers and Act Fast

Every once in a while, the advertising gods smile upon a brand. The stars and planets line up, and a million-dollar opportunity literally falls from the heavens. Last Sunday night, Yordan Alvarez hit a home run for the Houston Astros–and for Bud Light. For those who missed it, when the ball traveled over the outfield…

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