Sep
28
When McDonald’s Didn’t Respond to Customers on Facebook, Burger King Decided to Jump In
Posted in: UncategorizedBurger King’s rivalry with its largest rival, McDonald’s, stretches back decades, with the smaller chain often using its challenger role as a reason to skewer the Golden Arches with snarky marketing tactics. Remember when Burger King’s “Whopper Detour” campaign lured fans all the way to McDonald’s just to unlock a 1-cent Whopper coupon and then…
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