Nov
05
When It Comes to Causes She Believes In, Serena Williams Is Not Here for the Status Quo
Posted in: UncategorizedBeyond her work with established brands, Williams channels considerable energy into effecting change, and her fashion line, Serena, is the most recent, and tangible, example. While other marketers use female empowerment as an angle to enter the zeitgeist, Serena is premised on the concept. “As women, we’re expected to do everything,” Williams explains at serenawilliams.com,…
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