May
02
When Habits Change Faster Than Ad Models
Posted in: Uncategorized
The world's habits are changing. Not just in terms of technology usage, but in terms of media usage. Media are becoming more social. The problem we face is that habits are changing faster than our advertising models can, and unless we figure out how to make those habits make money, social media could face serious challenges to its historically rapid growth. Venture capital and big-media acquisitions have kept social media afloat. But in order for it to swim, there are several things that we need to do right now.
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