May
05
When Everything Is Media, What Is Media Worth?
Posted in: Uncategorized
The market has struggled to place value on social media as an ad vehicle, but with more than 30% of internet traffic driven by social activities, a lot is at stake. This struggle is part of a larger media phenomenon that is raising significant new challenges for publishers and media professionals. Specifically, what is inventory worth, how do media channels compare and what creates premium value?
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