Mar
17
What’s the Difference Between SEO and SEM?
Posted in: Uncategorized
Search-engine optimization, or SEO, is the key to making content rank highly in natural or organic search results. And while these "free listings" in a search-results page are technically, well, free, most companies pay folks trained in the art of SEO to keep their content atop the list. Search engine marketing, or SEM, refers to the paid ads that show up in the sponsored links or sponsored results boxes.
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