Oct
14
What’s the Deal With NBC Universal?
Posted in: Uncategorized
NEW YORK (AdAge.com) — The potential combination of Comcast and NBC Universal has launched what seems like a thousand stories over the last several weeks — and this even though the deal has yet to be consummated and could be derailed by any number of factors. That won't stop us from spilling more ink over this fascinating subject, simply because the ramifications for consumers and advertisers are too great to ignore. Here are some points to keep in mind as the deal moves forward.
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