Mar
03
What’s on McDonald’s Olympic-Marketing Menu
Posted in: Uncategorized
CHICAGO (AdAge.com) — Since Mary Dillon took over as global chief marketing officer at McDonald's in October 2005, she's been working to strengthen and interpret the company's "I'm lovin' it" ad message — which she describes as having "the highest level of consumer awareness in words and five notes that you can almost get in a global campaign" — to consumers around the world.
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