Jun 10

What’s Keeping the Licensing World Up at Night

Posted in: Uncategorized

LAS VEGAS (AdAge.com) — The licensing industry must wrestle with the issue of measuring results of licensing, how to license "experience," how to get more celebrities interested in licensing and how to be more transparent about its production and sourcing of licensed products.

Related posts:

  1. Poll: Is ‘Salt Sugar Fat’ Keeping You Awake at Night? Perhaps you missed the Feb. 24 issue of The New...
  2. Jamie Oliver wins best licensed celebrity property at the Licensing Awards LONDON - Jamie Oliver and the V&A were among the...
  3. From Candy Crush to Bubble Wrap, Brands Descend on Licensing Expo Michael StoneToday is only the first day of the annual...
Tags:
No Responses to “What’s Keeping the Licensing World Up at Night”

Post a Comment