Mar
31
What’s at Stake for Marketers in Russia? About $25 Billion
Posted in: Uncategorized
What’s at stake for packaged-goods marketers given the political turmoil in Russia? About $25 billion in sales.
Russia accounts for less than 1% of U.S. trade broadly but for some major marketers, Russia means much more averaging around 4% of sales for the western-based consumer packaged-goods industry as a whole by the estimates of Bernstein Research.
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