Oct 27

What Went Into the Updated Pepsi Logo

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NEW YORK (AdAge.com) — It took Pepsi five months to revamp its famous logo, after top executives Indra Nooyi and Massimo d'Amore called for a "quantum leap" forward in transforming the soft-drink category and defining Pepsi as a cultural leader, said Frank Cooper, Pepsi's VP-portfolio brands.

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