Feb
26
What TV Ads Will People Watch When They Don’t Have to?
Posted in: Uncategorized
NEW YORK (AdAge.com) — A global consortium of influential marketers, major ad-buying firms and popular media outlets have quietly funded research they hope will solve a tough mystery: As TV viewers exert more control over that small screen in the living room, can they still be persuaded to sit and watch advertising? That's what a project known as "Beyond :30" hopes to discover.
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