What Tourism Australia Learned From Creating a Fake Dundee Movie That Promoted the Country

When a trailer for a new Crocodile Dundee movie, titled Dundee, dropped roughly two weeks before Super Bowl LII, the internet was in shock. A reboot of the iconic Crocodile Dundee franchise … starring Danny McBride? Really? It couldn’t be. And it wasn’t really, but it did stump people and get them talking for two…

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