Sep
08
What Social Media Can Learn From Multicultural Marketing
Posted in: UncategorizedConducting research into the various content and mediums most valued by different segments of the multicultural audience is a necessity. This is particularly important in the social-media game, given the minority market's high adoption rate of new means of accessing and sharing content, entertainment and opinion — often about brands. But this culture-based approach shouldn't be limited to the multicultural sphere.
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