Jul 09

‘What Rhymes With Shot?’: The Story Behind BLK’s Surprise Smash, ‘Vax That Thang Up’

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The idea wasn’t the star of the pitch. In fact, it was relegated to the back of a 108-slide deck for a totally different campaign. When Atlanta-based agency Majority was approached by BLK–a dating app geared towards Black singles and a subsidiary of Match.com– about creating a potentially “non-pushy” way to educate Black youth on…

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