Jul
20
What Online Services Can — and Can’t — Teach You About Your Competition
Posted in: Uncategorized
First, the bad news: If you want a reliable measure of what your competitors are spending online, you're out of luck. Don't bother looking for the kind of reliable methods available in traditional media; the web doesn't offer them. There is some good news, though: Competitive tools for digital display aren't useless, and you can glean lots of other competitive insights from the data your agency gives you.
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