Apr 30

What Neuroscience Can Teach Us About the Mascots We Love and Hate

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From the very first ad, we were won over at the appearance of the fan-favorite quirky, well-spoken, endearing Geico gecko. Advertising magic? Well actually, Geico’s secret sauce has more neuroscience going on than we realize. When advertisers dream up talking tigers or even a giant pile of tires to be their spokes-things, they tend to…

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