Sep
28
What Media Companies Can Learn From The Gap
Posted in: Uncategorized
For the past three years, Gap Inc.'s online commerce has been thriving despite a deep worldwide recession. According to its latest SEC 10K filing, Gap Inc's overall net sales fell 10% in this period, but its online store sales grew 33% in this period and Gap.com and OldNavy.com grew 5% and 10% respectively. This online success largely can be attributed to a superb site design that effectively leverages it's diverge product lines.
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