Apr
24
What McDonald’s Acquisition of Dynamic Yield Means for DOOH and Personalization
Posted in: UncategorizedLast month, McDonald’s announced its largest acquisition in 20 years. Yet the $300 million purchase of Dynamic Yield was notable for another reason: It legitimizes outdoor as a two-way medium for ad messages and delivers personalization at scale. Simply put, McDonald’s, long a leader in outdoor advertising, has signaled that the space will be used…
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