Jul
27
What Marketers Can Learn From Starbucks’ Foursquare Stumble
Posted in: Uncategorized
Starbucks has a well-earned rep as an outstanding marketer that really does get social media. Which is why it didn't surprise me it was an early adopter on Foursquare. What did surprise me: when I went to take advantage of Starbucks' recently-ended Foursquare promotion, neither the barista nor the manager had any idea what I was talking about.
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