Aug 21

What Marketers Can Learn From Equinox’s Mishandling of Its Most Recent Crisis

Posted in: Uncategorized

It’s been a rough month for the Equinox brand, and it continues to be challenging. Just a few weeks ago, the brand’s owner Steve Ross held a widely-covered fundraiser for President Trump, which did not align with Equinox’s long-standing marketing campaigns supporting the LGBTQ community. The protest by Equinox members on social media and the…

Related posts:

  1. How Blockchain Tokenization Provides a New Opportunity to Track a Product’s Lifecycle The resale market for sneakers is a billion dollars, the...
  2. 3 Ways Marketers Can Utilize Data-Driven Ad Spend in Upfronts During last year’s Upfronts, NBCUniversal put a $1 billion dollar...
  3. To Compete With Apple and Amazon, All Marketers Need to Rewire Their Thinking The smartphone has rewired our perceptions, blurring the line between...
  4. Mixed-ish Is an Important Perspective, but It Wasn’t the Spinoff Audiences Wanted When it comes to the fight around inclusion, no other...
Tags:
No Responses to “What Marketers Can Learn From Equinox’s Mishandling of Its Most Recent Crisis”

Post a Comment