Jan
29
What Marketers Can Learn From Bill Belichick
Posted in: Uncategorized
Win or lose on Sunday, New England Patriots head coach Bill Belichick is inarguably the most successful coach in the modern era, and it's not a fluke that he will be in Phoenix for the Super Bowl. He may have the personal flair of a lint brush, but what has made him so successful as a coach also would make him an excellent marketer. He has the three key qualities essential to excelling at the business of marketing: discipline, imagination and respect.
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