May
06
What Is TikTok Selling? Cultural Relevance
Posted in: UncategorizedEven if you have never downloaded TikTok, it’s hard to ignore its cultural impact. While TikTok has made stars out of some, like musicians Lil Nas X and Olivia Rodrigo–who mounted a historic ascent atop the pop charts with “Driver’s License”–it has also brought big wins to brands. Take Ocean Spray, which saw cranberry juice…
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