Hasta La Creative!

 

Advertising is the latest industry to be struck by the old adage “history repeats itself.” Prior to the 70s, seeing Live Ads was nothing unusual. But with pre-recorded TV came recorded ads.  Today, the rise of the TiVo/DVR era has advertisers looking back to the Live Commercial to sell their products. Late night and daytime talk shows (Ellen DeGeneres is above, hawking for Toyota) have started reviving this once popular advertising trend. However, I wonder – how will this affect the commercial? Will we be left with a lack of concepting? Or will this lead way to a new way of creative thinking?