Jul
12
What Does It Take to Sell Magazines These Days?
Posted in: Uncategorized
NEW YORK (AdAge.com) — When Vanity Fair Editor in Chief Graydon Carter put Paris Hilton on the cover in 2005, a smart aleck accused him of using the heiress like "newsstand crack." Times have changed. According to a new analysis of various traits on 11,161 magazine covers between May 2006 and this April, Paris Hilton has become a cover "don't." Here, according to the analysis by GfK MRI, are a few other dos and don'ts.
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