What Does It Take to Be a Meaningful Brand in 2019?

Havas Media has some bad news for brands: Its annual study revealed that people wouldn’t mind if 77 percent of the world’s brands ceased to exist. That’s up 3 precent from 2017. The global study, now in its tenth year, was a survey of over 350,000 people and more than 1,800 brands in 22 categories…

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