Oct
19
What Direct Marketing Needs Now: A New Shot of Creativity
Posted in: Uncategorized
As The DMA dissects the state of direct marketing in San Diego this week, Mat Zucker, the executive creative director of OgilvyOne, offers a solution behind which the industry can rally right now: re-inject creativity. He updates five principles from David Ogilvy to help direct marketers rethink and redirect their business to better connect with consumers.
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