Mar
05
What Can Brands Do When They Appear Alongside Hateful Content on Social Media?
Posted in: UncategorizedDigital advertising used to be a lucrative three-step process of create, execute and measure. Now, brand safety fears and ad fraud are wasting a lot of money and causing a digital reputation nightmare. Issues around brand safety came to a head last year after numerous investigations highlighted the fact that ads were being misplaced against…
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