Aug
21
What Advertisers Can Learn From Billy Mays
Posted in: Uncategorized
The outpouring of memorials and remembrances following the death of TV pitchman Billy Mays was a testament to the career he had built, while also speaking to the true reach of direct-response TV. He had achieved a kind of cult status that made him interesting to almost everyone, and contradicted the common misconception that only a select demographic watches DRTV.
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