Jan
28
Wendy’s Orders New Creative From Kirshenbaum
Posted in: Uncategorized
NEW YORK (AdAge.com) — It looks like Wendy's may be changing more than its hairstyle. The fast feeder's franchisees have been asking for new product-centric ads for nearly a year, and today the chain caved, shifting more creative duties on its $435 million account from Publicis Groupe's Saatchi & Saatchi to MDC Partners' Kirshenbaum Bond & Partners.
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