Jan
28
Wendy’s gets rid of “That’s Rightâ„¢”
Posted in: UncategorizedWendy’s is ending their 8-month old (and often mocked) “That’s Rightâ„¢” campaign which featured people in red wigs in favor of focusing more on the logo and a new slogan–“It’s waaaay better than fast food. It’s Wendy’s”.
The campaign, which debuted during the season finale of “American Idol” in May, has generated attention, but hasn’t translated into improved sales, the company said.
“It was a love it or hate it kind of spot,” said Bob Holtcamp, Wendy’s vice president of brand marketing.
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