Jul
06
Welcome to LIV Golf: Sports Marketing for Nihilists
Posted in: UncategorizedHeading West on U.S. Route 26 just beyond Oregon this past weekend, Orange illuminated highway construction signs pointed toward the LIV Golf event just beyond Exit 55 for Dersham Road. At that exit, a LIV Golf-branded sign pointed fans toward parking at the Pumpkin Ridge Golf Course, hosting the event. On Old Pumpkin Ridge Road…
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