Sep 07

Wearing Two Hats: Ten Things I Learned as Marketing Director

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In early 2009, after facing a challenging year and making the decision to let go of its marketing director, our largest and long-term client of 23 years, Piggly Wiggly Carolina Co., asked if I would personally step in as interim marketing director, and help lead its company's business — through the marketing function — into the 21st century.

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