Jul
22
Washing Powder Ad Parody Highlight’s France’s Brand Purpose Messaging Skepticism
Posted in: UncategorizedThe people of France don’t believe much of the brand purpose messaging claims they see made by advertisers according to a study, and in response, a parody ad to highlight that finding has been produced. According to a study carried out by BVA for Parisian advertising agency Babel, which involved 1,002 people over the age…
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