Nov
20
Was Detroit’s Bailout Marketing Blitz Too Little, Too Late?
Posted in: UncategorizedDETROIT (AdAge.com) — Detroit's biggest carmaker, General Motors Corp., pushed out a digital, direct, targeted print and PR campaign to try and persuade U.S. taxpayers and lawmakers to bail out it and the entire U.S. auto industry. But in the most important marketing campaign the industry will ever wage, Detroit looks to be losing.
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