Aug
26
WarnerMedia and Xandr Create Private Marketplace for Political Advertisers
Posted in: UncategorizedKey insight: Political ad spend in digital is expected to reach $3 billion in 2020, according to GroupM. In a bid for political ad dollars, WarnerMedia and Xandr are taking another step closer together. Political and advocacy advertisers can now set up private marketplace deals through Xandr Invest, the ad-tech unit’s demand-side platform, to buy…
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