Apr 10

Want to Target DTC Shoppers? Go With CTV

Posted in: Uncategorized

New research suggests that one key to direct-to-consumer wallets could be streaming services. Hulu partnered with the video ad-tech company Telaria on new research that shows connected TV, or CTV, is a key channel for DTC brands to increase reach and drive brand awareness among a mobile-first demographic. DTC shoppers surveyed said they spend 80%…

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