Jun
19
Walmart Wraps PR Review by Adding Three Shops to Roster
Posted in: Uncategorized
NEW YORK (AdAge.com) — After a lengthy agency review for its multimillion-dollar consumer PR business, Walmart has selected Interpublic Group of Cos.' Golin Harris, WPP's Cohn & Wolfe and Omnicom Group's Porter Novelli, according to industry sources. The three agencies will bid against one another for individual assignments in the retail giant's effort to drive greater cost efficiencies.
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