Wall Street Journal Picks McGarry Bowen


NEW YORK (AdAge.com) — The Wall Street Journal has expanded its relationship with McGarry Bowen in New York by selecting the agency to take the lead on creative duties for its advertising to consumers, which is expected to include a brand campaign next year. Those duties had been handled by various agencies, McGarry Bowen among them. The decision came after a review that also included Publicis, Deutsch, Mullen and Trahan Burden & Charles.

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