Nov 24

Wal-Mart Aggressively Courts Mommy Bloggers

Posted in: Uncategorized

BATAVIA, Ohio (AdAge.com) — Over the weekend of Nov. 15-16, Katja Presnal was a key figure in the public flogging of Motrin and its parent Johnson & Johnson on Twitter, creating a YouTube video that showed dozens of tweets castigating its babywearing ad.

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