Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand Business Beyond Japan

Lively, the direct-to-consumer lingerie and loungewear brand, is becoming part of Wacoal Industries. The 3-year-old brand founded by a former Victoria’s Secret merchant director, Michelle Cordeiro Grant, was acquired for $85 million. Grant is expected to stay on as CEO and will continue to run Lively as an independent brand inside Wacoal. The company raised…

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