Jan 21

Vytorin Ad Shame Taints Entire Marketing Industry

Posted in: Uncategorized

CHARLOTTE, N.C. (AdAge.com) — Reports that Merck & Co. and Schering-Plough Corp. kept under wraps for more than a year findings that Vytorin does not deliver results it spent more than $100 million advertising to consumers is much more than a PR disaster for the drug's co-marketers.

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