Jan
11
Voting and Viewing Patterns Make for an Interesting Week
Posted in: UncategorizedMINNEAPOLIS (AdAge.com) — Much has been made of the gender gap as the primary reason for Sen. Hillary Rodham Clinton's victory in the New Hampshire Democratic primary. Exit polls indicated a significant split between male and female voters, with women accounting for 57% of the Democratic electorate. The degree by which men and women differed at the voting booth sure surprised many political pollsters and pundits. But a look at another kind of exit poll — Nielsen ratings — shows how the election-night gender gap played out in prime time.
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