Hasta La Creative!

To demonstrate the power of Volkswagen 4MOTION technology, we made free parking even tougher to get, working with a team of builders to build a ramp measuring 15 feet high and 31 degrees steep in a busy downtown parking lot. We offered a spot to whoever could manage the climb to the top. Thanks to 4MOTION, the Touareg rose to the challenge – in view of curious onlookers as it climbed – and parked – above the rest.

Advertising Agency: Red Urban, Toronto, Canada
Executive Creative Director: Christina Yu
Copywriters: Jenn Rossini, Dave Barber
Art Director: Joel Pylypiw
Account Supervisor: Sonia Ruckemann
Agency Producer: Andrea Hull
Production Company: SMAK