Hasta La Creative!

The app is an interactive book that tells the story of the most famous folk-tales of the Brazilian Folklore narrated by Joao Gordo, the leader of the biggest punk rock band in the country.
Saci is known for playing tricks on people. He shows up everywhere in Brazil, and has a different name in different parts of the country. In the interactive book, you will find out all of its nicknames, make Saci jump with on leg only, see how he scares travelers and watch him French-braid a horse’s mane. During the adventure, our hero, Space Cross, plays with Saci until it manages to capture it. The folk-tale is told by means of 3-D animations to the sound of rock music mixed with Brazilian rhythms. At the end, you can find out detailed information on Volkswagen’s new model. A fun way to find out more about Brazilian popular culture, highly recommended for parents and children.
Space Cross. Any adventure you imagine will fit.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Directors: Luciana Haguiara, Sandro Rosa
Art Directors: Sandro Rosa, Raul Arantes, Julio Andery
Copywriters: Luciana Haguiara, Rynaldo Godin
Technology Director: Fernando Boniotti
Producer Company: Vetor Zero